The Importance of machine learning on local businesses at Google I/O extended, Uyo

Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention. In everyday business operations, we generate data, from phone numbers of customers/clients, to preferences of each individual customer. These data are mostly stored manually (call cards, phone books, notes etc), sometimes, the hassle becomes retrieving this information at just the exact time needed and analyzing it for proper use. Machine learning helps business owners to reduce this hassle and help them focus on the meaningful areas of their business operations, while allowing their systems handle the data gathering, analysis, optimization, and interpretation.  

All of these things mean it’s possible to quickly and automatically produce models that can analyze data and deliver faster, more accurate results – even on a very large scale. And by building precise models, an organization has a better chance of identifying profitable opportunities – or avoiding unknown risks.